Dynamics xRM

Microsoft Dynamics CRM’s enhanced capabilities not only simplify customization but also allow developers to build custom solutions on its development platform. Microsoft focused in on the concept of creating custom lines of business applications (LOB) on top of the CRM Platform resulting in a rapid development ‘xRM’ platform.
Businesses can now accelerate the creation of line-of-business (LOB) applications using Microsoft Dynamics® CRM as a flexible development platform
As a platform, there are a number of important features that the Microsoft Dynamics can deliver for your custom xRM application, not to mention the many in-the-box entities and applications that are immediately usable such as helpdesk (or case management), service scheduling, activity tracking, e-commerce, marketing campaigns and sales-force-automation. 
Built-in security options allow you to make decisions on who gets to see what data, and how they can use it. Ensure that the “right” employees have access to the data necessary for their daily tasks.
Workflows enable automation of business processes during which documents, information, or tasks are passed from one party to another and actions are performed according to a set of rules.
Automate reporting functions so your primary decision makers have the information they need – when they need it – to make informed decisions that can drive the company forward.
User Interface
Microsoft Dynamics delivers a consistent, familiar navigation and user experience that helps your employees quickly learn and utilize the solution.
Microsoft Office Integration
Directly from Microsoft Outlook, instantly access sales, marketing, and customer service functions to make sales decisions, market products, solve problems, and get strategic views of the business.
Because xRM works through and with familiar technologies like the Microsoft® Office system, Microsoft Office SharePoint® Server, Microsoft SQL Server®, Microsoft Visual Studio®, and Microsoft .NET Framework, organizations can quickly create and efficiently manage many LOB applications using a common and shared infrastructure, licenses, and resources.