What Is Your CRM Strategy?
So what is your CRM strategy?
- Do you really know your customers?
- How well does your current CRM system keep you informed about your customers?
- Does your current CRM tell you how customers prefer to interact with you, what their preferences are or when their preferences change?
- More importantly, does your CRM system help you build loyalty, turning them from mere customers into real advocates for your brand?
While a good CRM system is a must have for any businesses today, it can be difficult to achieve. Many CRM applications do not provide the capabilities to encapsulate these business processes. In many cases they lack ﬂexibility and don’t let you change quickly to implement new business insights. Many of the older CRM applications are cumbersome to use, impacting user adoption.
It is no wonder that much research over the last 20 years indicates that almost half of all CRM implementations don’t deliver the expected results.
Do more than just manage your customers.
The right CRM systems and tools can give your people the ability to improve communication, both internally and externally. Combine this with integrated analytics to give you real customer understanding allowing you to deepen the customer relationship. These tools can help your business maximize the customer experience, helping to generate increased loyalty and ultimately sales. The right system can also help your company manage costs, improve delivery of your products and services, and effectively manage the customer life cycle—through marketing to sales to service.